What does Mind13 do?
Mind13 is a small agency working with businesses on three things: making the brand clearer, smoothing out daily operations, and bringing AI into the work where it helps.
Which services does Mind13 offer?
Three services that can run separately or together: Branding (brand audit, strategy, messaging, visual identity, brand system), Marketing & GTM Processes (audit, workflow design, team alignment), and AI & Automation (AI audit, workflow automation, agent systems, tool training).
Does Mind13 offer process audits?
Yes. Audits are available across all three areas. They identify where things are working, where the friction sits, and which improvements would make the biggest difference first.
Who is Mind13 for?
Founders, small teams, and people responsible for brand or operations in growing businesses.
What makes Mind13 different?
Most businesses end up with different providers for brand, operations, and AI, and the work in one area rarely takes the others into account. Mind13 keeps them under one roof.
Why combine branding, processes, and AI?
Because they are connected in practice, even when worked on separately. Good branding needs processes that support it. Functioning processes need communication that fits. And AI only adds value where the underlying structure is sound. That holds true even when only one area is being addressed at a time.
What kind of businesses does Mind13 typically work with?
Across industries. Mind13 works with businesses at any stage, whether they are just starting out, growing, or already established.
Where is Mind13 based?
Mind13 is based in Bad Säckingen, Germany, and works with clients across Germany and the EU.
How does a project with Mind13 typically start?
With a conversation. We look at where the business is now, where the recurring problems sit, and which area (brand, processes, or AI) would be the most useful starting point. Some projects stay focused on one area, others extend into the others over time.
What does the typical engagement process look like?
Four steps: audit the current setup, identify where the real work needs to happen, design a plan, then implement and embed it into daily work. The depth depends on which areas the project covers.
How long does a typical project take?
It depends on the project. Some are focused and quick, others run over several months. Realistic milestones are agreed at the start.
Is Mind13 GDPR and DSGVO compliant?
Yes. Personal data is handled according to GDPR and DSGVO, transparently and in line with EU data protection rules. AI work also factors in EU AI Act considerations where relevant.
Does Mind13 work in English and German?
Yes, in both languages, with clients across the EU.
Who founded Mind13?
Mind13 was founded by Simone Alexandra Joos. Her background is in brand strategy and go-to-market work, with experience leading brand growth for international companies including Mammut, Fossil, Triumph, and Marc O'Polo. The work has covered brand positioning, team enablement, process optimization, and more recently AI in daily operations.